In the world of Social Media Marketing, there's always more to learn!

Maybe you are already an expert in using Web 2.0 to get more exposure or increase your professional (or personal) network. I'm not, so today I attended a seminar on Social Media Marketing and realized there is so much more potential than I am using--or could ever possibly have imagined had I continued to rely on my own limited experience with this phenomenal tool. My next few blogs will focus on what I learned and what I am implementing to improve my web presence. Hopefully, as I share my journey, you will find some helpful information that you can use.

The first thing I learned that I wanted to share is I need to be blogging more frequently than I have in the past. Although I still promise not to swamp my readers with too many blog posts, I am going to use the blog to document my journey into the world of social media marketing in the hopes that others will be inspired to learn more about unlocking the potential of this vast resource.

There are many other things I learned about using the social media marketing tools well. For example, I learned about Ping.fm where I can update several social media sites simultaneously instead of trying to manage each one individually--that tip alone was worth the $25 fee for this introductory seminar even though I now want to reconsider what I post on some of the sites. Until now I have made a clear distinction between my personal (Facebook) and professional (LinkedIn) social networks thinking I didn't want my friends to have to weed through my professional posts nor my professional acquaintances to have to endure my personal tweets. I now know about creating groups to have more control over who sees what and where they see it.

The presenters (Eric & Tina Bryant, owners and web designers at Core Zero Creative ) really know Web 2.0 and how to use it to increase a company's exposure on the Internet by developing a strategic social networking strategy. Social networking sites they overviewed included Twitter, Facebook, and LinkedIn, and they covered blogging, SEO (tune in again if you don't know what that is), bookmarking, link posting and so much more. Of course, this was just an overview, but I came away from just two hours with some tips I can put into practice immediately...like blogging more often!